2nd Half of the year – Keep it high
It’s a time of the year when the festive spirit is on its rise. Come August, almost with dwindling rains, people in Mumbai, gear themselves for a host of celebrations and gatherings. With several public holidays lining up, the second half of the year is a kind of period where numerous plans are laid out. The wholesome change in the mood that these festivals bring in is unmatchable. Kids love it and the mature yearn for it. Divinity entwines with custom and tradition, but the heartthrob of the celebration has always been the customary visits by relatives, friends, exchanging of gifts and eateries etc. All your worries are sidelined and your mind constantly oscillates on that incredible moment of meeting and feasting. FMCG companies start formulating means and ways to capture the consumer mood and produce schemes that try and make direct entry into their homes. Not wanting to be left behind, the tourism industry comes out with a variety of packages. From the perspective of commerce and e